Lexie Kier

Profile

Digital Strategist. Design Geek. Pop Culture Vulture.

Live & breathe emerging media.  Passionate about anticipating evolution and finding solutions that can adapt traditional content to innovative new communication paradigms. Specific vision towards forecasting techno-cultural and generational shifts that impact consumer behavior.

Currently serving up digital strategy @ Ketchum Digital in NYC.

Focus

Specialties: Idea Agriculture, Strategic Planning, Multichannel Mix Analysis, SEO, SEM, Mobile Marketing, Information Architecture, Social Media & SM Monitoring, Viral Planning, CRM, Immersive & Social Gaming, Virtual Worlds

GEEKERY

Proficient in: Mac OS X, Windows XP/ 2000, MSOffice, Photoshop, In Design, Keynote, Second Life, HTML, CSS, Javascript

Familiar with: Drupal, Visio, Adobe Flash, SQL, PHP, JSP, Autodesk Maya, Autodesk 3D Studio Max, PHP, JSP, .Net, SPSS, Modeling, Cloud Computing

PASSIONS

Research into: consumer segmentation, semiotics, legal challenges for healthcare & social media, media anthropology, web 3.0, generation Y, UX / UI psychology

Obsessed with: my Android phone, augmented reality, trendspotting, fancy bottled water, obsolete electronics, architecture, Pop Art, l33T Speak, robots, the future